At this year's China Content Broadcasting Network, or CCBN, integration of the three networks is the main topic for almost every exhibitor. They say the Chinese government's message to develop this sector has been clearer than ever. There is no reason not to tap into this market.
Content protection solution provider Irdeto says the cable networks are ready to launch the next generation of services.
In the next two years, China will carry out pilot programs to connect telecom, Internet, and TV and Radio networks. After that, the three networks will be comprehensively connected by 2015.
China Digital Video, a local visual network solution developer, says much of the technology and infrastructure is already in place.
Zhang Dayong, Dept. Director, China Digital Video, said,“During the past few years, players in the three sectors have done a great deal of work in preparation for the integration of the network, especially infrastructure. That includes 3G mobile technology, digital TV and wireless broadband. It's like the highways have been built by large. And we expect cars to run on the highways very soon, because demand from consumers is real and tangible.”
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