‘Time for all to be trained to use AI’

There are encouraging signs that professionals in Malaysia are equipping themselves with a combination of hard and soft skills to enhance their employability and remain competitive. — 123rf.com

 

 

THE sooner bosses pay attention to artificial intelligence (AI) and what it can do, the better for all, including workers and the business.

As such, guidelines should be introduced by bosses in the country on how their workers should use AI in their jobs, says Malaysian Employers Federation (MEF) president Datuk Dr Syed Hussain Syed Husman.

He was responding to a proposal by the Human Resources Ministry for employers to develop their own policies and procedures for the ethical use of AI in view of its growth in Malaysia.

“This is a good suggestion as the world of work is changing and becoming more automated.

“Such a trend will continue. So the sooner we pay attention to this, the better.

“Now is the time to see how AI can help businesses and the industry, while looking at some guiding principles to help manage this,” he says.

While AI promises to smooth operations, he admits there are concerns over security, privacy, data trust, and ethics over its use.

“Businesses using AI models such as ChatGPT need to be aware that generative AI comes with its own set of risks.

“There is a need to establish rules and procedures to ensure secure implementation of AI.

“It will take time and human expertise to unlock AI’s full potential in a way that’s responsible, trustworthy and safe,” he says.

Recently, it was reported that more companies in Malaysia are exploring and integrating generative AI into their business operations.

However, not many have come up with official policies for its workers on its usage.

Some companies which have introduced guidelines have advised workers against providing personal information to AI systems to prevent any privacy issues.

While bosses are aware of the benefits AI can bring, MEF highlights the need for everyone to be trained to use it effectively.

“A lack of skilled talent and technical expertise has been a top barrier to implementing AI since its inception.

“To stay competitive in a tight labour market, companies must train their teams to use AI effectively and responsibly.

“If people don’t trust the work AI does or the data it’s built on, adoption of AI will lag and returns on investment will not be as fast as they should be,” Syed Hussain says.

In the next five years, he says bosses expect more people to be working alongside robots and smart machines specifically designed to help them to do their jobs better and more efficiently.

At the same time, jobs that can be performed through a simple search online or on ChatGPT could be at risk, says JobStreet Malaysia managing director Vic Sithasanan.

“In its place would be the prioritisation of skills to be able to query, discern, and ‘connect the dots’ or find relevance with technology that cannot replace the human touch,” he explains.

Even before Covid-19 posed a threat, job security was already on people’s minds because of automation, he adds.

“Almost every kind of worker has some level of concern.

“JobStreet’s Decoding Global Talent’s third report showed that in 2021, 46% of workers in their 20s and 41% in their 30s were already worried about technology putting them out of work.

“From media to information technology, concerns about automation are particularly high – especially among workers with repetitive jobs,” he says.

According to JobStreet, among some of the industries and jobs that may be replaced by AI – and not just ChatGPT – are translating, managing social media, umpiring sports, and jobs in libraries and call centres.“However, while many people are nervously waiting for the world to become completely reliant on AI in the next few decades, there will always be a need for human force to drive this automation.

“Though there may be many jobs that will disappear in the near future due to AI replacement, jobseekers, employees and even employers can enhance and enrich their potential to ensure that their career stays current and in demand.

“The world’s workforce may combine man and machine, but a robot-dominated world is not about to become a practical reality yet,” Sithasanan says.

While the work landscape is evolving due to technology, so are the skills in need, says LinkedIn country manager for Malaysia Rohit Kalsy.

“LinkedIn research shows that top skills required for a particular job have changed by an average of 27% since 2015, with the pace of change accelerating during the pandemic.

“At this pace, skills could change by 43% to 47% by 2025.

“Between 2021 and 2025, we would likely see three new skills in the top skills for a job,” says Rohit, who is also the company’s head of emerging markets (South-East Asia).

However, there are encouraging signs that professionals in Malaysia are equipping themselves with a combination of hard and soft skills to enhance their employability and remain competitive.

“Malaysian learners were among the 7.3 million globally who enrolled in the top 20 most popular LinkedIn learning courses between June 1, 2021, and June 30 last year.

“This is almost double from the previous year. Such figures show that more are building skills to future-proof their careers,” Rohit points out.

Last month, the Human Resources Ministry said that, with the rise of AI use, as many as 4.5 million Malaysians are likely to lose their jobs by 2030 if they do not improve their skills or attend reskilling and upskilling programmes

By YUEN MEIKENG

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Artificial Intelligence Full Course in 10 Hours [2023] | Artificial Intelligence Tutorial | Edureka

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🔥 𝐌𝐚𝐜𝐡𝐢𝐧𝐞 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫 𝐌𝐚𝐬𝐭𝐞𝐫𝐬 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 : https://www.edureka.co/masters-progra... (Use Code "𝐘𝐎𝐔𝐓𝐔𝐁𝐄𝟐𝟎") This Edureka video on "Artificial Intelligence Full Course" will provide you with a comprehensive and detailed knowledge of Artificial Intelligence concepts with hands-on examples. 00:00:00 Introduction 00:01:16 Agenda 00:02:22 What is AI 00:15:38 Examples of AI 00:21:16 Deep learning IS machine learning 00:26:53 AI Explained 00:28:19 AI Vs ML Vs DL 00:29:09 Importance of AI 00:31:23 Types of AI 00:32:53 Applications of AI 00:37:33 Domains of AI 00:40:21 Job Profiles in AI 00:43:54 Object Detection 00:55:28 How to become an AI Engineer 01:07:55 Stages of AI 01:12:54 Domains of AI 01:15:42 AI With Python 01:38:50 Introduction to ML 01:49:42 Types of ML 01:59:13 ML Algorithm 02:14:17 Limitations of ML 02:16:15 Introduction to DL 02:20:09 Use Cases of DL 02:43:05 NLP 02:47:13 What is NLP 02:48:13 Applications of NLP 03:05:56 TensorFlow Explained 03:15:41 TensorFlow 03:22:17 Hands-On 03:30:48 Convolutional Neural Networks 03:36:00 Convolutional Layer 03:46:44 Use Cases 03:56:25 What are Artificial Neural Networks 04:08:43 Training a Neural Network 04:20:05 Applications of Neural Network 04:23:11 Recurrent Neural Network 04:35:10 Long Short-Term Memory Networks 04:44:47 Long Short-Term Memory Networks - Use Case 04:52:04 Keras 05:02:40 Use Case With Keras 05:17:10 A* Algorithm in AI 05:41:52 Cognitive AI 05:46:51 COgnitive AI - Use Cases 05:50:14 Q Learning Explained 06:04:49 Transitioning to Q Learning 06:16:37 Water Jug Problem in AI 06:38:21 ChatGpt Explained 06:47:59 Dangers of AI 06:53:48 What AI is Like Right Now? 07:00:28 Mid-term dangers 07:08:43 What Does the Future Hold 07:10:41 Knowledge Representation in AI 07:26:10 Hill Climbing Algorithm 07:55:20 TOp 10 APplications of AI 08:09:59 Top 10 AI technologies 08:19:03 Top 10 Benefits of AI 08:30:52 AI Roadmap 08:42:21 AI Interview Questions & Answers 🔴 Subscribe to our channel to get video updates. Hit the subscribe button above: https://goo.gl/6ohpTV 🔴 𝐄𝐝𝐮𝐫𝐞𝐤𝐚 𝐎𝐧𝐥𝐢𝐧𝐞 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 🔵 DevOps Online Training: http://bit.ly/3VkBRUT 🌕 AWS Online Training: http://bit.ly/3ADYwDY 🔵 React Online Training: http://bit.ly/3Vc4yDw 🌕 Tableau Online Training: http://bit.ly/3guTe6J 🔵 Power BI Online Training: http://bit.ly/3VntjMY 🌕 Selenium Online Training: http://bit.ly/3EVDtis 🔵 PMP Online Training: http://bit.ly/3XugO44 🌕 Salesforce Online Training: http://bit.ly/3OsAXDH 🔵 Cybersecurity Online Training: http://bit.ly/3tXgw8t 🌕 Java Online Training: http://bit.ly/3tRxghg 🔵 Big Data Online Training: http://bit.ly/3EvUqP5 🌕 RPA Online Training: http://bit.ly/3GFHKYB 🔵 Python Online Training: http://bit.ly/3Oubt8M 🌕 Azure Online Training: http://bit.ly/3i4P85F 🔵 GCP Online Training: http://bit.ly/3VkCzS3 🌕 Microservices Online Training: http://bit.ly/3gxYqqv 🔵 Data Science Online Training: http://bit.ly/3V3nLrc 🌕 CEHv12 Online Training: http://bit.ly/3Vhq8Hj 🔵 Angular Online Training: http://bit.ly/3EYcCTe 🔴 𝐄𝐝𝐮𝐫𝐞𝐤𝐚 𝐑𝐨𝐥𝐞-𝐁𝐚𝐬𝐞𝐝 𝐂𝐨𝐮𝐫𝐬𝐞𝐬 🔵 DevOps Engineer Masters Program: http://bit.ly/3Oud9PC 🌕 Cloud Architect Masters Program: http://bit.ly/3OvueZy 🔵 Data Scientist Masters Program: http://bit.ly/3tUAOiT 🌕 Big Data Architect Masters Program: http://bit.ly/3tTWT0V 🔵 Machine Learning Engineer Masters Program: http://bit.ly/3AEq4c4 🌕 Business Intelligence Masters Program: http://bit.ly/3UZPqJz 🔵 Python Developer Masters Program: http://bit.ly/3EV6kDv 🌕 RPA Developer Masters Program: http://bit.ly/3OteYfP 🔵 Web Development Masters Program: http://bit.ly/3U9R5va 🌕 Computer Science Bootcamp Program: http://bit.ly/3UZxPBy 🔵 Cyber Security Masters Program: http://bit.ly/3U25rNR 🌕 Full Stack Developer Masters Program: http://bit.ly/3tWCE2S 🔵 Automation Testing Engineer Masters Program: http://bit.ly/3AGXg2J 🌕 Python Developer Masters Program: https://bit.ly/3EV6kDv 🔵 Azure Cloud Engineer Masters Program: http://bit.ly/3AEBHzH 🔴 𝐄𝐝𝐮𝐫𝐞𝐤𝐚 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬 🌕 Professional Certificate Program in DevOps with Purdue University: https://bit.ly/3Ov52lT 🔵 Advanced Certificate Program in Data Science with E&ICT Academy, IIT Guwahati: http://bit.ly/3V7ffrh 🌕 Artificial and Machine Learning PGD with E&ICT Academy NIT Warangal: http://bit.ly/3OuZ3xs 📢📢 𝐓𝐨𝐩 𝟏𝟎 𝐓𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 𝐭𝐨 𝐋𝐞𝐚𝐫𝐧 𝐢𝐧 2023 𝐒𝐞𝐫𝐢𝐞𝐬 📢📢 ⏩ NEW Top 10 Technologies To Learn In 2023 -    • Top 10 Technologi...   📌𝐓𝐞𝐥𝐞𝐠𝐫𝐚𝐦: https://t.me/edurekaupdates 📌𝐓𝐰𝐢𝐭𝐭𝐞𝐫: https://twitter.com/edurekain 📌𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧: https://www.linkedin.com/company/edureka 📌𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: https://www.instagram.com/edureka_lea... 📌𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤: https://www.facebook.com/edurekaIN/ 📌𝐒𝐥𝐢𝐝𝐞𝐒𝐡𝐚𝐫𝐞: https://www.slideshare.net/EdurekaIN Got a question on the topic? Please share it in the comment section below and our experts will answer. Please write to us at sales@edureka.co or call us at IND: 9606058406 / US: 18338555775 (toll-free) for more information.

 

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THE NEW YORK TIMES , USA TODAY , AND WALL STREET JOURNAL BESTSELLER

Don’t be ‘that’ person on social media: tips and best practices

BE MORE COURTEOUS: Following someone on social media is a lot like dating, therefore one should follow certain rules of etiquette. — AFP

For me, following someone on social media is a lot like dating. I like to learn a little about them first before going all the way.

When I follow someone, it’s because I liked what they were sharing or appreciated what they had to say.
 
But not everyone is follow material. Some people are boring, annoying and predictable. And some make mistakes that leave us scratching our heads in sheer bewilderment.

So here are a few tips and best practices to not only get you more followers, but to get you noticed instead of blocked.

• May I have your attention? Please!   

Instead of telling me what you’re doing, tell me what has your attention. Way back when Twitter had that new car smell, it got a bad rap because everyone was posting that they were eating. Or thinking about eating. I don’t care about that, but I might care if you have photos of an amazing gourmet meal. In other words, what has your attention vs. the obvious.

As Doc Brown said in the Back to the Future movies, “Marty! You’re not thinking fourth-dimensionally!” Thinking fourth-dimensionally makes social media fun.

• Not everyone cares about your schedule: Scheduling tweets or Facebook posts isn’t the worst thing you can do, but scheduling something at an inopportune time is.

There are countless examples of brands and people that had tweets set up during tragedies such as the Sandy Hook school shooting and the Boston Marathon bombings. I had an e-mail exchange with someone after Boston who defended it with, “Oh, I had that set up loooooooong before it happened.” Well, you know what? That’s not a valid excuse. You are responsible for every message you send, whether it’s automated or not. Also, scheduling tweets that far in advance can be a recipe for trouble. Be aware of what’s going on around you at all times, and make sure the message you are sending is the right one.

• Let me be direct — or not: One of the things that annoys me most on Twitter is the automatic direct message.

You know, when you follow an account and you get a tweet immediately that goes something like this: “You are awesome. Let’s be awesome together. Tell me the things that make you happy.” Besides the fact that no one talks like this and I have little interest in talking about what makes me happy with someone I just met, the automatic direct message is lazy and it’s not social.

The real-life equivalent is screening a call and letting it go to voicemail. One is more convenient, but the other is appreciated. This is social media, folks. Show me the real you, not some watered-down version. Be social.

Keeping these three things in mind when you share on social media can be the difference between being just another follow and a superstar

By SCOTT KLEINBERG . — McClatchy-Tribune Information Services 

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Facebook Tries to Monetize By Annoying; LinkedIn Adds Value fo its Site 
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Facebook Tries to Monetize By Annoying; LinkedIn Adds to Value of its Site

In the span of 24 hours this week, the two most important (for now) publicly traded social networking companies in the world, Facebook (FB) and LinkedIn (LNKD), each made fairly minor strategic moves that did a magnificent job of highlighting the major differences not only in their corporate identities but why investors have thus far embraced one and abjectly shunned the other.

First, LinkedIn on Tuesday unveiled a new feature that will let its 175 million-plus users easily follow a panel of 150 or so “influencers” including the likes of President Obama, Richard Branson, a slew of other business leaders, entrepreneurs, bloggers and even LinkedIn CEO Jeff Weiner himself.

The idea is that because LinkedIn users generally skew older and more “professional” than the 950 million-plus Facebook devotees, giving them convenient access to these prominent thought leaders’ will encourage longer and more frequent visits to the site which, in turn, will generate more advertising revenue and that elusive “stickiness” that all online operations crave.

LinkedIn is still working out the “Who” and “How” and “Why” of this evolving reservoir of deep thinkers but the overall idea would seem a logical fit for its audience of professionals who mainly use the site for job-seeking purposes or to inundate their networks with links to their various professional endeavors. Users can pick and choose which influencers they do and don’t want to hear from. Bottom line: it’s free and potentially adds to the value of the site for users.

And while LinkedIn has been trading for almost exactly one year longer than Facebook, it’s still very, very early. That said, the stock’s performance (on the stodgy, old NYSE) has been nothing less than spectacular as you can see here:

LNKD data by YCharts

Meanwhile, Facebook on Wednesday countered (indirectly) with news of its own, announcing a new feature that will let U.S. members pay to promote their posts to friends in the same way that advertisers do now. Having a blowout Halloween party or garage sale or conniption fit that you want everyone in your network to know about? Pay the piper.

The company didn’t detail the exact price it would charge users to bump up their posts in all their friends’ news feeds but this potential new revenue stream has been in dress rehearsal in 20-some other countries and, apparently, is something that Facebook thinks its younger, more socially obsessed users would be willing to punch in their credit card numbers to leverage. It costs users money and, quite certainly, will be an annoyance to users who receive the “favored” posts. The move further cements the view here that Facebook is a great service, if sharing is your thing, but not such a great business. If you have to pay to get your ramblings noticed on Facebook, isn’t that a little sad? Perhaps Aunt Sally has already hidden your posts.

As you can see from this chart, Facebook’s post-IPO run has actually been worse than advertised when juxtaposed against the sharp performance of the “younger, hipper” NASDAQ as a whole:

^IXIC data by YCharts

Time will tell if either of these new initiatives will make much, if any, impact on the short- and long-term financial performances of both of these social networking giants. But at least they’re trying.

LNKD Revenue Growth data by YCharts

On the surface, LinkedIn’s new feature smacks of a snoozefest waiting to happen and probably not particularly engrossing to the majority of its users who are either too busy working or looking for work to nestle in for Richard Branson’s musings on whatever.

Likewise, Facebook’s pay-to-display scheme probably will find some takers — depending on the price — among the child-photo-sharing and Spring-Break-updating crowd. But then again, chances are most of the people who would actually consider paying to barnstorm their “friends’” news feeds probably are long on time but short on the expendable cash required to sustain an extended self-promotion campaign.

YCharts, Forbes Contributor

Larry Barrett is an editor for the YCharts Pro
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LinkedIn is not Facebook: Earnings/Revenue Up 89% 

Downside of Facebook

LinkedIn is not Facebook: Earnings/Revenue Up 89%

LinkedIn once again proved it's not Facebook: The business networking site reported that sales nearly doubled from a year ago, led by a huge increase in revenue for its job posting services.

LinkedIn has released its Q2 earnings report. Revenue is up 89% year-over-year at $228.2 million. Net income, on the other hand, was down to $2.8 million for the quarter, from $4.5 million the same period last year. The company beat Wall Street expectations.

During the quarter, the company launched its iPad app, redesigned LinkedIn Today, released targeted status updates and follower stats to companies with active profiles, and completed the rollout of Talent Pipeline.
“LinkedIn had a strong second quarter with all of our key operating and financial metrics showing solid performance,” said CEO Jeff Weiner. “Our ongoing investment in product innovation drove healthy engagement as measured by unique visiting members and member page views, and our three revenue streams all experienced significant growth.”

Here’s the release in its entirety:

MOUNTAIN VIEW, Calif., Aug. 2, 2012 (GLOBE NEWSWIRE) – LinkedIn Corporation (NYSE:LNKD), the world’s largest professional network on the Internet, currently with more than 175 million members, reported its financial results for the second quarter ended June 30, 2012:

• Revenue for the second quarter was $228.2 million, an increase of 89% compared to $121.0 million in the second quarter of 2011.
• Net income for the second quarter was $2.8 million, compared to net income of $4.5 million for the second quarter of 2011. Non-GAAP net income for the second quarter was $18.1 million, compared to $10.8 million for the second quarter of 2011. Non-GAAP measures exclude tax-affected stock-based compensation expense and tax-affected amortization of acquired intangible assets.
• Adjusted EBITDA for the second quarter was $50.4 million, or 22% of revenue, compared to $26.3 million for the second quarter of 2011, or 22% of revenue.
• GAAP EPS for the second quarter was $0.03; Non-GAAP EPS for the second quarter was $0.16. 

“LinkedIn had a strong second quarter with all of our key operating and financial metrics showing solid performance,” said Jeff Weiner, CEO of LinkedIn. “Our ongoing investment in product innovation drove healthy engagement as measured by unique visiting members and member page views, and our three revenue streams all experienced significant growth.”

Second Quarter Financial Details and Operating Summary

• Hiring Solutions: Revenue from Hiring Solutions products totaled $121.6 million, an increase of 107% compared to the second quarter of 2011. Hiring Solutions revenue represented 53% of total revenue in the second quarter of 2012, compared to 48% in the second quarter of 2011.
• Marketing Solutions: Revenue from Marketing Solutions products totaled $63.1 million, an increase of 64% compared to the second quarter of 2011. Marketing Solutions revenue represented 28% of total revenue in the second quarter of 2012, compared to 32% in the second quarter of 2011.
• Premium Subscriptions: Revenue from Premium Subscriptions products totaled $43.5 million, an increase of 82% compared to the second quarter of 2011. Premium Subscriptions represented 19% of total revenue in the second quarter of 2012, compared to 20% of revenue in the second quarter of 2011. 

Revenue from the U.S. totaled $147.3 million, and represented 65% of total revenue in the second quarter of 2012. Revenue from international markets totaled $81.0 million, and represented 35% of total revenue in the second quarter of 2012. 

Revenue from the field sales channel totaled $129.4 million, and represented 57% of total revenue in the second quarter of 2012. Revenue from the online, direct sales channel totaled $98.8 million, and represented 43% of total revenue in the second quarter of 2012.

GAAP net income for the second quarter was $2.8 million, compared to net income of $4.5 million for the second quarter of 2011. Non-GAAP net income for the second quarter was $18.1 million, compared to $10.8 million in the second quarter of 2011.

Adjusted EBITDA for the second quarter was $50.4 million, or 22% of revenue, compared to $26.3 million for the second quarter of 2011, or 22% of revenue.

GAAP EPS was $0.03 based on 112.3 million fully-diluted weighted shares outstanding compared to $0.04 for the second quarter of 2011 based on 103.1 million fully-diluted weighted shares outstanding.  Non-GAAP EPS was $0.16 based on 112.3 million fully-diluted weighted shares outstanding compared to $0.10 for the second quarter of 2011 based on 103.1 million fully-diluted weighted shares outstanding.

“Strong performance across our three product lines drove record levels of revenue and adjusted EBITDA,” said Steve Sordello, CFO of LinkedIn. ”As we continue to invest aggressively in technology, product, and our businesses, we remain focused on achieving our long-term goals.”

For additional information, please see the “Selected Company Metrics and Financials” page on LinkedIn’s Investor Relations site.

Second Quarter Highlights and Strategic Announcements

In the second quarter, LinkedIn:

• Launched its first app designed for the iPad. The app was received positively, and engagement trends are encouraging as more than half of page views on the app are being generated by content-focused products such as updates, news and groups.  
• Simplified the design of its flagship social news product LinkedIn Today and added deeper integration into the homepage. Engagement on LinkedIn Today is now up more than 150% since the introduction of these new features. 
• Released Targeted Status Updates and Follower Statistics to all of the more than two million organizations on LinkedIn with active Company Profiles.
• Completed the rollout of Talent Pipeline to the entire universe of LinkedIn Recruiter customers. In less than three months, Recruiter customers have already added more than one million prospective candidates into Talent Pipeline, enhancing their ability to quickly identify and hire new talent for their organizations.

Additionally, in July LinkedIn began rolling out a significant redesign to the homepage, enabling members to discover, share, and discuss the professional information that is most important to them. The redesign has begun to positively impact engagement metrics; for example, shares originating on LinkedIn, including status updates, are now at all-time highs.

Business Outlook

LinkedIn is providing guidance for the third quarter of 2012, and revising guidance upward for the full year of 2012 on revenue, adjusted EBITDA, and stock-based compensation, while narrowing the full-year outlook for depreciation and amortization. 

• Q3 2012 Guidance: Revenue for the third quarter of 2012 is projected to range between $235 million to $240 million. The company expects adjusted EBITDA to range between $42 million and $45 million. The company expects stock-based compensation to range between $27 and $28 million and depreciation and amortization to range between $20 million and $22 million.
• Full Year 2012 Guidance: The company has revised its expected revenue range upward to $915 million to $925 million from the prior range of $880 million to $900 million. The company has also revised upward its expected adjusted EBITDA range to $185 million to $190 million from the prior range of $170 million to $175 million. The company now expects stock-based compensation to range between $85 million and $95 million, while the range for depreciation and amortization is now $75 million to $80 million.

Quarterly Conference Call

LinkedIn will host a webcast/conference call to discuss its second quarter 2012 financial results and business outlook today at 2:00 p.m. Pacific Time. Jeff Weiner and Steve Sordello will host the webcast, which can be viewed on the investor relations section of the LinkedIn website 

at http://investors.linkedin.com/. This call will contain forward-looking statements and other material information regarding the company’s financial and operating results. Following completion of the call, a recorded replay of the webcast will be available on the website. For those without access to the Internet, a replay of the call will be available beginning at 5:00 p.m. Pacific Time on August 2, 2012 through August 9, 2012 at 9:00 p.m. Pacific Time. To listen to the telephone replay, call (855) 859-2056, access code 96053756.

Upcoming Event

Management will participate in upcoming financial Q&A discussions at an investment industry event on September 6^th. LinkedIn will furnish a link to this event on its investor relations website, http://investors.linkedin.com/ for both the live and archived webcasts.

About LinkedIn 
Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With more than 175 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network on the Internet. The company has a diversified business model with revenue coming from member subscriptions, marketing solutions and hiring solutions. Headquartered in Silicon Valley, LinkedIn also has offices across the Americas, Europe, and the Asia-Pacific. 

The LinkedIn logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11096

Non-GAAP Financial Measures
To supplement its consolidated financial statements, which are prepared and presented in accordance with GAAP, the company uses the following non-GAAP financial measures: adjusted EBITDA, non-GAAP net income, and non-GAAP EPS (collectively the “non-GAAP financial measures”). The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The company believes that they provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. 

The company excludes the following items from one or more of its non-GAAP measures:
Stock-based compensation. The company excludes stock-based compensation because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance and liquidity. The company further believes this measure is useful to investors in that it allows for greater transparency to certain line items in its financial statements and facilitates comparisons to competitors’ operating results.

Amortization of acquired intangible assets. The company excludes amortization of acquired intangible assets because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance and liquidity. In addition, excluding this item from various non-GAAP measures facilitates internal comparisons to historical operating results and comparisons to competitors’ operating results. 

Income tax effect of non-GAAP adjustments. The company adjusts non-GAAP net income by including the income tax effects of excluding stock-based compensation and the amortization of acquired intangible assets.  The company believes that the inclusion of the income tax effects provides additional transparency to the overall or “after tax” effects of excluding these items from non-GAAP net income.

For more information on the non-GAAP financial measures, please see the “Reconciliation of GAAP to non-GAAP Financial Measures” table in this press release.  This accompanying table has more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. Additionally, the company has not reconciled adjusted EBITDA guidance to net income guidance because it does not provide guidance for either other income (expense), net, or provision for income taxes, which are reconciling items between net income and adjusted EBITDA. As items that impact net income are out of the company’s control and/or cannot be reasonably predicted, the company is unable to provide such guidance. Accordingly, a reconciliation to net income is not available without unreasonable effort.

 Safe Harbor Statement

“Safe Harbor” statement under the Private Securities Litigation Reform Act of 1995: This press release and the accompanying conference call contain forward-looking statements about our products, including our planned investments in key strategic areas, certain non-financial metrics, such as member growth and engagement, and our expected financial metrics such as revenue, adjusted EBITDA, depreciation and amortization and stock-based compensation for the third quarter of 2012 and the full fiscal year 2012. The achievement of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions.  If any of these risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements the company makes.

The risks and uncertainties referred to above include – but are not limited to – risks associated with: the company’s limited operating history in a new and unproven market; engagement of our members; the price volatility of our Class A common stock; general economic conditions; expectations regarding the return on our strategic investments; execution of our plans and strategies, including with respect to acquisitions of other companies; expectations regarding the company’s ability to timely and effectively scale and adapt existing technology and network infrastructure to ensure that its website is accessible at all times with short or no perceptible load times; security measures and the risk that the company’s website may be subject to attacks that degrade or deny the ability of members to access the company’s solutions or that our security measures may not be sufficient to prevent unauthorized access to our member data; our ability to maintain our rate of revenue growth and manage our expenses and investment plans; our ability to accurately track our key metrics internally; members and customers curtailing or ceasing to use the company’s solutions; the company’s core value of putting members first, which may conflict with the short-term interests of the business; privacy, litigation and regulatory issues; increasing competition; our ability to manage our growth and retain our employees; the application of US and international tax laws on our tax structure and any changes to such tax laws; and the dual class structure of the company’s common stock.

Further information on these and other factors that could affect the company’s financial results is included in filings it makes with the Securities and Exchange Commission from time to time, including the section entitled “Risk Factors” in the company’s Annual Report on Form 10-K that was filed for the year ended December 31, 2011, and additional information will also be set forth in our Form 10-Q that will be filed for the quarter ended June 30, 2012, which should read in conjunction with these financial results.  These documents are available on the SEC Filings section of the Investor Information section of the company’s website at http://investors.linkedin.com/.  All information provided in this release and in the attachments is as of August 2, 2012, and LinkedIn undertakes no duty to update this information.

LINKEDIN CORPORATION
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands)
(Unaudited)
	June 30,	December 31,
	2012	2011
ASSETS
CURRENT ASSETS:
Cash and cash equivalents	$ 286,376	$ 339,048
Short-term investments	330,761	238,456
Accounts receivable (net of allowance for doubtful accounts of $3,516 and $5,460 at June 30, 2012 and December 31, 2011, respectively)	136,536	111,372
Deferred commissions	15,715	13,594
Prepaid expenses	20,923	10,799
Other current assets	21,601	12,658
Total current assets	811,912	725,927
Property and equipment, net	152,448	114,850
Goodwill	113,268	12,249
Intangible assets, net	33,456	8,095
Other assets	28,078	12,576
TOTAL ASSETS	$ 1,139,162	$ 873,697
LIABILITIES AND STOCKHOLDERS’ EQUITY
CURRENT LIABILITIES:
Accounts payable	$ 44,195	$ 28,217
Accrued liabilities	63,662	58,644
Deferred revenue	191,993	139,798
Total current liabilities	299,850	226,659
DEFERRED TAX LIABILITIES	40,612	18,551
OTHER LONG TERM LIABILITIES	15,525	3,508
Total liabilities	355,987	248,718
COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS’ EQUITY:
Class A and Class B common stock	11	10
Additional paid-in capital	767,995	617,629
Accumulated other comprehensive income	129	100
Accumulated earnings	15,040	7,240
Total stockholders’ equity	783,175	624,979
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY	$ 1,139,162	$ 873,697

LINKEDIN CORPORATION
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share data)
(Unaudited)
	Three Months Ended		Six Months Ended
	June 30,		June 30,
	2012	2011	2012	2011
Net revenue	$ 228,207	$ 121,040	$ 416,663	$ 214,972
Costs and expenses:
Cost of revenue (exclusive of depreciation and amortization shown separately below)	30,367	18,403	55,500	35,186
Sales and marketing	75,740	36,019	141,624	65,380
Product development	60,080	30,414	107,173	55,149
General and administrative	30,974	16,673	55,828	30,287
Depreciation and amortization	17,548	9,602	32,430	17,761
Total costs and expenses	214,709	111,111	392,555	203,763
Income from operations	13,498	9,929	24,108	11,209
Other income (expense), net	(668)	11	(444)	460
Income before income taxes	12,830	9,940	23,664	11,669
Provision for income taxes	10,019	5,427	15,864	5,078
Net income	$ 2,811	$ 4,513	$ 7,800	$ 6,591
Net income per share of common stock:
Basic	$ 0.03	$ 0.07	$ 0.08	$ 0.12
Diluted	$ 0.03	$ 0.04	$ 0.07	$ 0.07
Weighted-average shares used to compute net  income per share:
Basic	104,185	69,395	103,198	56,631
Diluted	112,317	103,129	111,813	100,131

LINKEDIN CORPORATION
SUPPLEMENTAL REVENUE INFORMATION
(In thousands)
(Unaudited)
	Three Months Ended		Six Months Ended
	June 30,		June 30,
	2012	2011	2012	2011
Revenue by product:
Hiring Solutions	$ 121,592	$ 58,620	$ 224,152	$ 104,953
Marketing Solutions	63,105	38,570	111,055	66,253
Premium Subscriptions	43,510	23,850	81,456	43,766
Total	$ 228,207	$ 121,040	$ 416,663	$ 214,972
Revenue by geographic region:
United States	$ 147,253	$ 82,739	$ 268,102	$ 147,859
Other Americas (1)	15,047	6,146	27,056	10,745
Total Americas	162,300	88,885	295,158	158,604
EMEA (2)	50,057	25,859	92,902	45,590
APAC (3)	15,850	6,296	28,603	10,778
Total	$ 228,207	$ 121,040	$ 416,663	$ 214,972
Revenue by channel:
Field sales	$ 129,448	$ 66,699	$ 230,919	$ 117,327
Online sales	98,759	54,341	185,744	97,645
Total	$ 228,207	$ 121,040	$ 416,663	$ 214,972
(1) Canada, Latin America and South America
(2) Europe, the Middle East and Africa (“EMEA”)
(3) Asia-Pacific (“APAC”)

LINKEDIN CORPORATION
RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES
(In thousands, except per share data)
(Unaudited)
	Three Months Ended		Six Months Ended
	June 30,		June 30,
	2012	2011	2012	2011
Non-GAAP net income and net income per share:
GAAP net income	$ 2,811	$ 4,513	$ 7,800	$ 6,591
Add back: stock-based compensation	19,323	6,815	31,949	10,658
Add back: amortization of intangible assets	1,851	862	3,159	1,671
Income tax effect of non-GAAP adjustments	(5,933)	(1,414)	(7,923)	(2,392)
NON-GAAP NET INCOME	$ 18,052	$ 10,776	$ 34,985	$ 16,528
GAAP DILUTED SHARES	112,317	103,129	111,813	100,131
NON-GAAP DILUTED NET INCOME PER SHARE	$ 0.16	$ 0.10	$ 0.31	$ 0.17
Adjusted EBITDA:
Net income	$ 2,811	$ 4,513	$ 7,800	$ 6,591
Provision for income taxes	10,019	5,427	15,864	5,078
Other (income) expense, net	668	(11)	444	(460)
Depreciation and amortization	17,548	9,602	32,430	17,761
Stock-based compensation	19,323	6,815	31,949	10,658
ADJUSTED EBITDA

By Chris Crum