Tencent Holdings Ltd. (700) faces the prospect of losing its position as 
Asia’s most-valuable 
Internet company this year after 
Alibaba Group Holding Ltd. (BABA) goes public. The Shenzhen-based company isn’t going to concede quietly.
Tencent
 is taking on Alibaba in almost every business related to the Web, from 
games to security to search. In the latest escalation of the battle, 
Tencent is expanding in messaging services and using the technology to 
drive customers to its e-commerce partners -- in a direct challenge to 
its rival.
The fight exposes a rare vulnerability for Alibaba, 
which is planning an initial public offering that may be the largest in 
U.S. history.
Tencent has an enormous lead in messaging, with about a 
billion users for its QQ and WeChat products, compared with Alibaba’s 
last target of 100 million for its offerings.
Tencent is projected to 
report a 52 percent surge in profit when it announces second-quarter 
results today, bolstered by messaging.
“Tencent is using Mobile 
QQ and WeChat to take traffic away from Alibaba and direct people to 
e-commerce platforms backed by itself,” said Bill Fan, a Hong Kong-based
 analyst at 
China
 Securities Co. “Instant messaging hasn’t been Alibaba’s strong point, 
but it sees the viral effect that Tencent’s app is having so it’s trying
 to develop similar services.” 
Photographer: Brent Lewin/Bloomberg
Alibaba Group Holding Ltd., 24 percent owned by Yahoo! Inc., is competing with Tencent... Read More
Tencent’s two technologies let people trade messages over mobile phones and tablets, akin to the WhatsApp service that 
Facebook Inc. (FB)
 agreed to acquire this year for $19 billion.
QQ, which began as an 
instant-messaging service on desktop computers and was repurposed for 
use on mobile devices, has about 848 million monthly active users. 
WeChat, known as Weixin in China, has 396 million. (WhatsApp has more 
than half a billion active users.)
Most Valuable 
The success of the messaging services has helped boost Tencent’s market value to about 
$161 billion,
 making it the most valuable Internet company in Asia.
Alibaba will 
compete for that title after it goes public. The latest estimate is that
 after the IPO the company could be valued at $187 billion, according to
 a survey of 11 analysts by Bloomberg. Tencent shares declined 0.2 
percent as of 9:52 a.m. in Hong Kong trading, while the benchmark 
Hang Seng Index was unchanged.
Alibaba
 is trying to close the gap in messaging. In September, it started 
offering a service called Laiwang. Still, Tencent has continued to 
expand the features available through its apps to maintain its lead 
Photographer: Brent Lewin/Bloomberg
QQ and WeChat helped triple Tencent’s mobile-game revenue to 1.8 billion yuan in the... Read More
“In the latest version of QQ, we have upgraded it to a 
platform for food, drinking and entertainment, and the number of cities 
we cover is also expanding,” said Dowson Tong, president of the 
company’s social network group that oversees QQ, in a recent interview.
Revenue Boost 
Tencent
 has integrated games more tightly into its messaging services to 
capitalize on the China online gaming market, which IResearch 
projects will expand to 225 billion 
yuan
 by 2017.
QQ and WeChat helped triple Tencent’s mobile-game revenue to 
1.8 billion yuan in the first quarter from the previous three months.
That
 trend likely continued in the second quarter. Tencent’s profit rose to 
5.59 billion yuan in the three months ended June, according to the 
average of 11 
analysts’ estimates compiled by Bloomberg.
That would make the second successive quarter with profit growth of more than 50 percent. Earnings 
climbed 61 percent in the three months ended March 2011.
QQ was the first iconic product billionaire Ma Huateng created at Tencent in 1999, two years after 
AOL Inc. (AOL)’s
 messaging service took off.
As more Chinese accessed the Internet, 
instant messaging became the most popular online app. Ma restructured 
QQ’s divisions in 2012 to take it mobile and the effort paid off. 
Photographer: Brent Lewin/Bloomberg
QQ was the first iconic product billionaire Ma Huateng created at Tencent in 1999, two... Read More
Last year, 83 percent of China’s Internet users subscribed 
to Mobile QQ and 80 percent to WeChat, compared with Laiwang’s 23 
percent, 
according to a survey among almost 4,000 people by Shanghai-based IResearch in June.
Stake Purchases 
Tencent is now leveraging its vast user base to go after a bigger share of the China e-commerce market, which 
IResearch estimates will more than double from last year to 21.6 trillion yuan ($3.5 trillion) in 2017.
The
 company in March took a 15 percent stake in JD.com Inc., a direct 
competitor to Alibaba, and folded its own e-commerce assets into the 
venture. This year, Tencent has also agreed to buy 19.9 percent of 
Craigslist-like 58.com Inc. and take a 20 percent stake in Dianping.com,
 a website similar to Yelp Inc. that users review restaurants in China.
Single Click 
Tencent
 has been working closely with JD.com and Dianping, directing traffic 
from Mobile QQ and WeChat to the websites, said Tong.
Those 
steps are beginning to yield results. A new single-click link to JD.com 
from Weixin produced an eightfold increase in daily transaction volumes 
compared with an earlier access that took two clicks, JD.com said in 
June. This month a similar integration with JD.com was provided to users
 of Mobile QQ.
Still, Tencent and its partners are far behind in
 e-commerce. Alibaba, which operates platforms including Taobao 
Marketplace and Tmall.com that connect retail brands with consumers, 
accounted for 76.4 percent of total mobile retail transactions in China,
 according to its IPO 
filing to the U.S. Securities and Exchange Commission.
The
 fact that Tencent wrapped its e-commerce assets into JD.com shows it 
wants to limit its investment in the segment, said Yao Yue, a 
Shenzhen-based analyst with Morningstar Inc.
“Even if Tencent’s 
instant messaging apps can direct a lot of traffic to JD.com, at the end
 of the day it still depends on who has the better shopping service, and
 Alibaba’s Taobao is dominant,” said Yao.
Alibaba hasn’t been 
able to achieve the same success in mobile messaging so far. The company
 in 2004 started Aliwangwang, a PC-based instant messenger for buyers 
and sellers, that is now used for negotiating prices, customer services 
and delivery notifications on its Taobao marketplace. It also has a 
mobile version called Wangxin.
Lagging Behind 
Laiwang 
was started by Alibaba to broaden its reach, after billionaire founder 
Jack Ma alluded to Tencent being ahead in the messaging race at a Credit
 Suisse conference in March 2013.
“We also invested heavily, but
 we are not that lucky and not creative, so creative like Tencent, which
 has WeChat, such a powerful thing,” Ma said at the conference.
Ma
 has vigorously tried to promote Laiwang and said the company wouldn’t 
pay bonuses to staff who didn’t get 100 clients for the app before Nov. 
30 last year, according to a post on the company’s microblog.
In
 an attempt to generate revenue from Laiwang, Alibaba said in January it
 would offer games on the app. A month later Alibaba’s Ma said the 
company’s achievement on mobile applications wasn’t satisfactory.
Alibaba spokeswoman Florence Shih declined to comment on the company’s mobile strategies, citing pre-IPO restrictions.
Jin
 Yuan, a Shenzhen mobile phone user, underscores the lead that Tencent 
has in messaging. Jin has been a QQ subscriber for the past 13 years and
 says Tencent does a better job of making messaging apps that are easy 
to use.
“I use QQ to keep in touch with friends I’ve known since
 the PC age and I use it for a lot of group chats,” Jin said. “I like to
 use WeChat a lot for sharing information about good places for food.”
By Lulu Yilun Chen Bloomberg
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