US adopts blinkered view of TikTok

TikTok, a global music and video platform created in 2016 by Chinese internet technology company ByteDance, is known in China as Douyin. Photo: VCG

A Senate subcommittee hearing on Tuesday focused on discussions about the significant risks that short-form social video app TikTok could pose to US national security and citizens' privacy.

The accusations about TikTok are based on the assumption that its parent company ByteDance may hand over personal information of the app's US users to the Chinese government, thus posing huge risks to users and the country. In addition, there are also claims that TikTok censors content. TikTok denies both charges.

TikTok runs its business according to US law, so how can it threaten US national security? Many people believe that the US is using this as an excuse to crack down on this globally successful Chinese social media app. To date, all popular social media platforms have been created by US companies, but TikTok is an exception. It challenges their monopoly and some American elites are uncomfortable about it.

Over the past 12 months, TikTok's app has been downloaded more than 750 million times, compared with 715 million for Facebook, 450 million for Instagram and 300 million for YouTube. Its success has even worried Facebook CEO Mark Zuckerberg and now Facebook is developing a short video sharing application that mimics TikTok.

It's not a good trait for the US to suppress competitors of American companies by political means. Washington has taken extreme measures against Huawei, such as cutting off the supply of some components, a move that cracks down on competitors at the expense of hurting domestic companies. There are signs that TikTok is the next target. What the US is doing is driven by extreme protectionism and runs counter to a free market economy.

Washington elites should think about that. US-developed social networking sites are popular around the world. Any country can use the same concerns US lawmakers have about TikTok to target Facebook, Twitter and Instagram. Without any evidence, if every country conjured up risks to challenge those companies, would the world ever be able to share common applications? If such national security principles were to be promoted globally, US internet giants would suffer the most.

The US internet market is becoming solidified. Americans are supposed to welcome competition from TikTok. China's internet market has changed tremendously in recent years with JD challenging the dominance of Baidu, Alibaba and Tencent, followed by the rise of strong players such as TikTok and PDD, which boost the dynamics of the Chinese internet market. The US shouldn't suppress competition and encourage idleness.

Despite being the strongest country in the world, the US often accuses others of being national security risks. It uses political means to safeguard its existing interests when its technology falls short. But this approach will affect how Americans view modern competition and how American society participates in international competition. In the long run, some American companies may use dishonest practices, not better technology and innovation, in the international marketplace.

The US should carefully study the TikTok phenomenon and learn from it. TikTok has its own algorithm, but it pays close attention to abiding by laws and customs of the countries where it is carrying out business activities. When in Rome, do as the Romans do - this is a universal rule for business activities. All US social media giants have the opportunity to enter the Chinese market if they follow that rule.

We hope the US won't go to extremes. Being open is where US interests lie. Even if they have worries about TikTok, they must exercise restraint. Many people are worried that the US might monitor them through various means every day, but they are restrained and rational. The US has no reason not to do likewise.

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China battles US for AI and robotic space: Who’s ahead?

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Gangnam Style, like the Korean Psy?

Psy Breaks Down Greatest Assets Of 'Gangnam Style' Vid

'I want to tell you the reason why for the first time in the United States: honestly, I love butt,' Psy tells MTV News.

Psy's "Gangnam Style" doesn't seem to be slowing down anytime soon. In less than a month, Psy has appeared at the Video Music Awards, the "Today" show, appeared in the season premiere of "Saturday Night Live" and currently has the #1 song on the iTunes charts.

In what was meant to be a music video just for Psy's Korean fanbase, the clip's infectious dance moves soon sparked an Internet firestorm, with nearly 200 million people on YouTube watching the colorful, spontaneous and sometimes ridiculous music video that was shot over the course of 48 hours in July.

Get More: Music News

"With this video and director we kept on focusing on to be ridiculous as possible, that was our point," Psy recently told MTV News about the video. "So we were so serious thinking to be ridiculous."

With so many unexpected twists and turns throughout the four-minute clip, we had Psy break down his favorite scenes and explain the thought process behind the "dress classy and dance cheesy" phenomenon.


Beach Turned Playground

The video kicks off with Psy lounging in style at the beach, but as the camera zooms out, one can see that Psy is sunbathing at a local playground and is joined by an extremely talented child dancer.

"This is playground for kids, and it looks like I'm sitting at the beach," Psy said. "See this kid he is 5 years old. As you have 'America's Got Talent,' we have 'Korea's Got Talent' and he was from there, so I picked him, and he did all the Michael Jackson moves when he was 3 without any education."


Sleeping in the Sauna

Rapping and dancing for 48 hours straight can take a lot out of you, which is what happened to Psy. Once they began filming the final scene at the sauna, the Korean star was out of creative ideas and opted to nap instead.

"This was the very last scene of filming so me and all the staff was totally exhausted and too ridiculous for 48 hours without sleeping, it's awful and we were all exhausted," Psy said. "We were getting panic like 'What were we doing all these two days?' and everybody is like 'what are we going to do in the sauna?' and let's just go in and play music and as you can see I was so tired."


Psy's Favorite Part of a Woman

When creating this video there was one thing that Psy just couldn't ignore — a woman's butt. In the scene where a group of women seem to be toning their bodies, Psy yells at them, but he promises, it's all in good fun.

"I'm yelling at her butt," Psy said. "I want to tell you the reason why for the first time in the United States: honestly, I love butt. I'm sorry, but I literally love butt. Honestly, what can I say?"


Dirty Dancing in the Elevator

For one of the most-talked-about scenes in the video, Psy enlisted friend and Korean comedian Noh Hong-cheol to step in, even if he had no idea what he was getting in to.

"He is a huge comedian in Korea and he didn't expect even filming this, he just came to the scene and he was there because he's a good friend of mine and he was there to cheer me up," Psy said. "We were suddenly getting on the elevator to move and to the next spot and I asked him 'Hey, why don't we make some film in the elevator?' and he did the dance move. This move is really dirty and really famous in Korea so I said, 'I'm gonna go underneath between your legs,' so it was really ad-libbed."


Toilet Talk

In what looks to be a close-up shot of Psy fiercely rapping the lyrics to "Gangnam Style," the camera quickly pans out to reveal Psy in an awkward position.

"The purpose of this music video was just for fun, just for entertaining, but the director said 'Hey Psy just for one scene let's be serious let's make something look good so," Psy said. "They filmed this and I said, 'All right, I'll do this to satisfy you and then I'm going to take off my pants, and then you're going to zoom out and it's going to be a toilet.' Isn't this lovely? I love this scene."

What is your favorite scene in "Gangnam Style"? Let us know in the comments.

By Christina Garibaldi (@ChristinaMTV)  
Newscribe : get free news in real time  

Look, man threw dog into manhole!

Scores vent anger at Somali dog killer

PETALING JAYA: Scores of people are lodging police reports against a Somali student and his friends who killed a dog by throwing it into a manhole recently.

The student had been taking care of the dog named Kanilla while its 19-year-old Jordanian owner was away on a month's holiday at his home country.

People were further infuriated after watching a recording of the incident on YouTube which shows the perpetrators running away laughing after throwing the dog into the manhole.

The video has since been removed.

Lawyer C. H Tan, who lodged his report at the Bukit Jelutong police station on Wednesday evening with three others, said he was livid over what had happened.

“When I see acts of cruelty perpetrated against animals, I feel a dire and almost desperate need for justice to be dispensed against the perpetrators,” said Tan.

“Even worse was that the entirety of the deranged act was captured on video as some sick memorial,” he said.

The mass police reports were initiated by canine welfare project Malaysian Dogs Deserve Better (MDDB).

MDDB rescue coordinator Irene Low urged the public to lodge more police reports to express their disdain over what had happened.

“MDDB has provided a sample to be copied and pasted when lodging police reports on our Facebook page http://www.facebook.com/MalaysianDogsDeserveBetter,'' said Low.

Angry animal lovers also bombarded the Facebook page of the university, in which the Somali is believed to be a student, with comments.

A former student Colin Kuan urged the establishment to pay heed to what had happened.

Business owner Nortanti Latip urged the university to hand the perpetrators to the police and ensure they are sent back to their country of origin.

Meanwhile, a friend of the perpetrator said he believed the Somali student and others involved in the incident had been drinking.

He also said the perpetrator was very frightened and was in hiding.

“The news is everywhere with so many people angry at him,'' he added  - The Star/Asia News Network

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Whose Policies Benefits the Country Most, MCA or DAP? Chua-Lim Debate 2.0

PETALING JAYA (July 8 2012): The second debate between MCA president Datuk Seri Dr Chua Soi Lek and Penang Chief Minister Lim Guan Eng has started at the Sunway Pyramid Convention Centre in Subang Jaya.

Dr Chua being greeted by a well-wisher upon his arrival at the hall.





















The debate started with Lim's opening remarks.

Lim: "MCA is not qualified to talk about politics here, as it is not MCA who decides - it is Umno who decides.

"The MCA speaks only for the Chinese, and those from the Peninsula - not Sabah or Sarawak.

"It is different for DAP - we want to speak for all Malaysians. Malay, Cina, India, Iban, Kadazan.

"We are all Malaysians. Look at the NFC scandal," he said.

"Who gains? The cronies. The losers are the citizens of Malaysia.

"For last 50 years, consumed by race and religion. For the next 50 years, let us be consumed with the tasks of economic wellbeing.

"BN has never spoken truthfully to the people. Let Pakatan Rakyat speak truthfully to you.

"DAP believes a clean govt can always perform better than a corrupt govt.

"If Penang dares to review the assets of the CM, why is the PM afraid of reviewing his assets and those of his ministers?" he said.

Dr Chua: "Just now YAB asked why the PM didn't want to debate with Anwar. I want to say here, it hasn't happened because he is the prime minister.

"From 2008 to 2011, the ease of doing business compared from 2003 to 2008. The fifth most favored FDI nation in Asia.

"They haven't been empty promises like those from Pakatan Rakyat. The promises were fulfilled. These three years, the rakyat has gotten what was promsied under the leadership of DS Najib."

"Anwar is full of rhetoric, no specific, short on delivery. He has to convince us to translate this rhetoric into what we call delivery.

"MCA has been involved in nation building from day one. We were the one involved in the fight against the communist insurgency, the resettlement of the Chinese in new villages, the fight for independence, the right of citizenship after independence. That's why citizens like LGE are citizens of the country.

"We laid down the foundations. We have progressed, advocated integration not assimiliation. That's why LGE is not called Sukarno Lim.

"These are history. All part of nation building. DAP has no role to play."

"What has PR done for us? No clear direction.

"Look at the four PR states, 95pc of the promise is janji janji kosong.

"Everyday tell the whole world you give hundred dollars to the old people.

"Two hundred to the newborn and they must be voters. We give 200 to our newborn babies.

"State govt giving 100, 200 are all populist policy. Does not address fundamental problem of country."

"DAP has only one thing to show. They collect a lot of money from the rakyat. Despite calls of accountability, transparency - nothing to show. Transparency, Accountability, where are they? Where has the money collected gone to?

"DAP is a camoflauge for Chinese chauvinist party."

Question: Mr President, stated number of major achievements of MCA, contributions to nation building. Yes today, many urban voters perceive MCA has not done enough. Perception that many urban voters are not supporting MCA. What would you do to try regain more support for MCA.

Dr Chua: We accept the fact this is a multiracial country and the policy of BN is the policy for balancing. DAP likes to tell the Chinese they are marginalised. The povery rate of Chinese is still lowest among three major races. Employment highest. Property ownership largest. Cannot deny in implementaion process there are people who benefit more than others, this is the bone of contention, cause a lot of Chinese to be angry with the govt and MCA bears the burden of this.

"DAP tries to portray itself as a multiracial party, but only dares to contest in chinese constituenciaes.

"Why don't you contest in multiracial constituencies? We are a mono-ethnic party, but our aims are clear.

"In this country we have to balance the needs and sensitivities of all countries. No particular race will feel happy.

"In the same way we sometimes feel govt giving too much to bumiputra. but some bumiputras not happy with govt."

Question: Many people still see DAP as Chinese-based party. Are you a Chinese party or multi-racial party, how would you try to win more support among other races if the latter is true.

Lim: From the very start we are a multiracial party. Our chairman is Indian, we have Indian MPs, have Malay MPs and state assemblymen in the past. We are fair to all regardless of race and religion. Would like MCA president know that not every Chinese rich as the MCA leaders.

Not every Chinese can apply for PR in Australia.

Don't forget that the Chinese community pays the most taxes in Malaysia.

At the same time we want to see justice and see our Malay brothers and sisters are assisted.

Why is it poor Chinese can't get scholarship but rich bumiputras can?

Dont go and talk about DAP forming a kindergarten. We are a political party to determine the future of Malaysia.

TAR College is clearest example of failure of MCA. Why was it established? Because of unfair quota policies where qualified students cannot enter public universities. so you formed TAR College. Shame on you MCA.

Dont say we haven't built low ccost housing. We have build. Don't lie.

Question:Is MCA scared of Umno

Dr Chua: I take objection to that question to say MCA is sacared of Umno. Not a fair question. If I say - and I've always said - if the state Cabinet, state exco and federal Cabinet, all the discussion are all taped. The govt should declassify the tape and then they und better the role of mca in a multiracial country.

Why is DAP so quiet about Anwar's alleged account of RM3bil, this from a statutory declaration.

This is equal partnership, let me tell you PR seize equal partnership but until today PAS have never openly endorsed Anwar as prime minister.

You can't event agree on a party common symbol and logo and register to party.

Question: I've read your Buku Jingga, stated among other things that if party win GE, forms central govt, going to abolish all road tolls, PTPTN and give income to houses that make less than 4K to make up that amount. Lots of other goodies. How are you going to implement these policies bearing in mind annual revenue does not exceed RM200bil.

Lim: This the first time I'm hearing from a minister admitting corruption cost us RM26bil. Question is, what you doing about it? Are you accepting the fact that BN permits corruption? That's why I say shame on you again.

Talk about collections from public. When DAP organises dinner, we don't give free dinners like MCA or Umno. We charge because we rely on public funds to survive. We don't steal the govt's money. That is the difference between BN and PR, the difference between MCA and DAP.

I think you need to read the right Buku Jingga, I think you read the wrong one. Abolish tolls, estimate of RM35mil. If you don't believe can be done, vote us into power and we show you can be done.

Question: On Chinese independent schools

Dr Chua: I only wish DAP is more specific as when they see a Chinese... why is it not written more clearly they will build more Chinese schools? indeopendent schools? recognise UEC?

I openly asked Anwar, are you going to build more Chinese schools? More independent scghool? pls tell me.

Because if it is from DAP, I dont trust. Why? Cos DAP will say this is not common policy framework.

Lim:We are not like MCA leaders who go to jail for cheating rakyat of its money.

When you talk about building of schools, judge by the deeds of the PR govt in Selangor and Penang. We have given land, we have given funding, we have given funding every year. If PR can give to all these schools, independent, Indian, Chinese, every year funding, why BN cannot do so?

Don't question our oppeness to allow indepndent Chinese schools.

Anwar, I cannot blame CSL because he gets his buku jingga from Chor Chee Heung, don't know what document they are reading. Maybe I should send videotape to you.

When you talk about Anwar if PR wins power he will be PM.

-------------------------------------------

PETALING JAYA: The Star Media Group will provide live coverage of the debate between Datuk Seri Dr Chua Soi Lek and Lim Guan Eng tomorrow. (8 July 2012, Sun 2:30pm)

SwitchUp.TV, The Star's web TV site, will stream the debate live at 2.30pm. Those who wish to view it can watch live from the switchup.tv here below:

Catch the streaming video of the Chua-Lim debate on the topic, "DAP & MCA: Whose Policies Benefit the Country More?" live from Sunway Pyramid Convention Centre on Sunday, July 8, 2012 at 1430-1630hrs :



The debate will also be broadcast live over the radio by The Star's radio stations 988, Capital FM and Red FM.

Another option is to listen to it via the stations' websites www.988.com.my, www.capitalfm.com.my and www.red.fm.

Updates will also be provided on The Star Online as well as via Twitter through @staronline.

The MCA publicity bureau will also be streaming the debate live through the party's website at www.mca.org.my or its official UStream homepage at www.ustream.tv/channel/mca-tv1.

Unlike the previous debate which was televised live, a delayed recording of tomorrow's event would be shown on Astro Awani and Astro AEC at 11pm on the same day.

Asian Strategy and Leadership Institute will provide video recordings on YouTube with a delay of between eight and 10 minutes.

Its senior vice-president Ng Yeen Seen said plainclothes security officers would be among the audience during the debate to ensure that order was maintained.

This is one of the security measures to be taken by Asli, which is the organiser of the debate.

“While we are not expecting things to get violent, it is important to have moves in place in the interest of safety,” Ng said.

She said there were no untoward incidents in the first debate between the two politicians on Feb 18 and the same was expected for the one tomorrow.

During the first debate on Feb 18, some of the audience turned rowdy when posing questions to Dr Chua, who is MCA president, and Lim, who is the DAP secretary-general and Penang Chief Minister.

Some were seen snatching the microphone and shouting during the debate titled “Chinese at the crossroads: Is the two-party system becoming a two-race system?”.

For tomorrow's debate at the Sunway Pyramid Convention Cen-tre, Ng said MCA and DAP would each be allocated 400 seats for their supporters at the right and left sides of the hall, respectively.

“In the centre rows, 500 seats have been sold to the public while another 100 are reserved for Asli's guests,” she said, adding that reporters would be seated at tables in front of the hall to allow them to monitor the debate.

The debate, titled “DAP & MCA: Whose Policies Benefit the Coun-try More?”, will be conducted in English in front of a 1,500-strong audience.

By YUEN MEIKENG meikeng@thestar.com.my
  
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Why bullies bully ?

Taking a look at what drives bullies, and what can be done about it.

FIFTEEN-year-old Lee (not his real name) is familiar with school bullies – he was once a victim.

Lee, who was previously in charge of his school bookshop used to get harassed by several other students who would enter the bookshop and “mess things around”.

After several weeks, Lee reported the bullying to a teacher. The students were given penalty points, and they were not happy about it.

“They got angry, and started picking on me. Once I was with a friend, when we got surrounded by a group of them. They said they wanted me to pay.

“That day, when school was over, a big group of boys wanted to attack me while I was walking to my transport van. I was lucky the other students protected me,” says Lee, a student in Klang.

His parents lodged a police report.

The police went to the school to meet both parties and settled the issue.

While Lee has been fortunate to have his problem dealt with, many other students often suffer bullying in silence.

A bullying victim seen in a screen capture of a video whereby she was humiliated by her classmates, sparking an uproar on Facebook and drawing nationwide criticism.

 

Why do bullies bully?

According to clinical psychologist Dr Ng Wai Sheng, bullying is essentially using one’s power or ability to intimidate and control another by fear.

“The bullying behaviour is not a new phenomenon, whether in human society or in the animal kingdom.

“In fact, it’s a real temptation to not bully when we have the opportunity to do so to a seemingly ‘weaker’ party, without consequence,” says Dr Ng, in an email interview.

She adds that it is interesting to note that while bullying can be a pre-meditated behaviour with malicious intent for some, it is more often an opportunistic behaviour, where one finds an “easy target” and somehow thinks that he can get away with it.

“Once this behaviour is rewarded by him seeing the target’s hurt or fearful reactions, the bully is reinforced to repeat the same behaviour, expecting to see a similar response. Gradually, this can become one’s pattern of functioning, where he learns that he can get what he wants by intimidating and controlling others by fear,” she explains.

The inclination to bully, she says, can be seen among children as young as those in primary schools, and can happen among both boys and girls.

Bullying among boys is usually more physical, and it may often appear as though only boys engage in bullying behaviour, as cuts and bruises are more easily recognisable.

However, bullying among girls is in fact more vicious, but more covert.

“Girls tend to employ relational and emotional bullying, aimed at hurting someone’s feelings, reputation and social relationships. They can do this by spreading rumours, writing offensive remarks or socially embarrassing or isolating someone. With the ease of using social media like Facebook and YouTube, cyber bullying is also becoming more prevalent.

“This type of bullying is subtler but has greater adverse effects to the social-emotional development of a child or adolescent,” says Dr Ng, who has served in various settings including academic, social services, community health, and inpatient and outpatient psychiatric settings.

She adds that bullies are not born overnight, and to understand why a child bullies, there are two things to consider.

“We need to consider their two primary contexts - home and school. Who is the ‘bully’ at home? Very often, particularly in cases of severe bullying, we would find someone in the family who acts like a ‘bully’ at home (such as a grandparent, parent, or a sibling).

“As a result, the child learns to model after such behaviour to get his way. Or he channels his hurt and frustration on the weaker children in school,” she says.

As for schools, overemphasis on students who are academically stronger, while neglecting the weaker ones, could unknowingly promote bullying behaviour.

“School authorities who choose to tolerate, or even cover up, bullying and extortion practices in or just outside the school compound can lead to students feeling unsafe and unprotected when going to school.

“Some may resort to using bullying behaviours to fend for themselves against any perceived threats, while those who have been victimised in the past may also use violence to retaliate,” Dr Ng says.

According to Childline project director Michelle Wong, of the total 5,803 contacts (calls and e-mail) Childline received last year, she says, about 70% were made by those under 18 years. A total of 123 contacts were about bullying.

So what can be done about it?

Two things that can help determine whether bullying stops or continues, depends very much on what happens during and after bullying, Dr Ng says.

“Whenever a bystander takes some action to object to the bullying, at least 50% of the time the bullying stops. In other words, every bystander has the power to either promote (or allow) the bullying to continue, or to potentially stop the bullying, and even influence the other bystanders to object as well.

It is also important that children feel safe enough to disclose to their parents, guardians, or teachers, if they have been bullied in school. Those who are unable to do so, for whatever reason, are at a greater risk of being bullied.”

The response towards the bully is also critical.

“Ideally, parents are to remain calm and supportive to the victim, as well as treat the bully fairly.

“The teachers’ response can be potentially healing or hazardous towards the situation. Public shaming or physical punishment of the bully may stop the bullying temporarily, but often, these methods only serve to anger the bully and make him better at covering his track. On the other hand, when teachers are able to intervene appropriately, both to help the victim and the bully, the other students would also feel safer,” says Dr Ng.

Wong adds that in every bullying case, it’s not the just victim who needs help, but the bully as well.
“People forget that in these cases, the bully himself is also a child, and he likely has more issues to deal with the victim. He also needs help,” she says.

Crime Watch is an initiative by The Star in partnership with PDRM, supported by the Government Transformation Programme.

By LISA GOH  lisagoh@thestar.com.my

Bersih 3: 'Hand Gesture Politics' to 'Occupy Dataran' ?

Anwar has some explaining to do, says The Economist

KUALA LUMPUR: Video footage of Datuk Seri Anwar Ibrahim during Bersih 3.0 posted on YouTube shows him making a curious rolling gesture with his hands to PKR deputy president Azmin Ali.

Within seconds, PKR supporters breached the police barricades and charged into Dataran Merdeka, prompting the police to respond with tear gas and water cannons to prevent a stampede.

In an interview with Radio Australia on Tuesday, Anwar denied that his hand gesture was a signal to protestors to breach the barricades, instead claiming that it meant “negotiate with the police”.

While the hand gesture is open to interpretation, a few outside observers had their own take on it.

“Mr Anwar has some explaining to do”, was The Economist's verdict and, here in Malaysia, Anwar's role in Bersih 3.0 has been criticised by people from both ends of the political spectrum.

At a PKR press conference on Monday, independent filmmaker Benji Lim accused Anwar of endangering the lives of protesters, as well as jeopardising Bersih's cause.

“The protest was completely hijacked by the opposition,” he claimed, before being bundled unceremoniously out of the room.

Even Bersih 3.0 chief organiser Datuk S. Ambiga noted Bersih's politicisation by opposition leaders, telling journalists that she “cannot control what they say”.

Anwar has dismissed any criticism of his conduct. Instead, at the press conference, he launched an attack on the government, accusing the Barisan Nasional leadership of behaving like Stalin and Hitler.

He went on to suggest his fate was comparable to a Nazi concentration camp victim a claim made on the exact anniversary of Hitler's death.

Political observers say that Anwar has often been seen indulging in “hand gesture politics”, revelling in grand spectacles but offering voters little in terms of a detailed blueprint for transformation.

Some say Anwar's “hand gesture politics” appears to have backfired.

Don't be surprised to see him spend much of the coming weeks and months explaining what his Bersih hand gesture really meant. -Bernama

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More than 20000 Malaysians march for election reforms ... 

Tech companies 'control the future of news'

Jon Dube, Forbes Contributor Digital Media Executive & Advisor 

Technology companies such as Google, Amazon, Facebook, Apple “now control the future of news.”

That’s one of the take-aways from the 2012 State of the News Media report, released today by the Pew Research Center’s Project for Excellence in Journalism. The news industry, the report says, “finds itself more a follower than leader shaping its business.”

But I think there’s hope. The report touches on a number of opportunities for traditional media in the digital space – areas that are growing rapidly and still up for grabs. Those include targeted advertising, the mobile/tablet space, and digital video.

Winning in these areas will be tough, given the traditional media’s historical inability to rapidly evolve and the head start other companies have on them.

TARGETED ADVERTISING

A good example is the fast-growing opportunity of targeted advertising, where Google and Facebook dominate and news organizations lag far behind.

The Project for Excellence in Journalism (PEJ) report points out that even though targeted advertising is one of the forms of online advertising expected to grow most rapidly, only a few of the top news sites use it.  Meanwhile, the report says, tech companies like Facebook and Google “are using personal data collected over the internet to direct ads to specific consumers to a far greater degree than ever before – and to a far greater degree than most news organizations are capable of.”

While Facebook and Google have taken the lead, news organizations could catch up, if they try. Most have the ability, and at least some data, that would enable them to engage in targeting. A PEJ study of digital advertising at 22 top news sites found that few of them do, however. Of the 22 sites, most did not contain any ads targeted to consumers based on their online behavior, according to the January study. Only three – CNN, The New York Times and Yahoo! News – employed high levels of targeting based on a user’s recent online activity. A handful of others employed limited targeting. (For more, see “Who Advertises on News Sites and How Much Those Ads Are Targeted.”)

While targeted display ads account for just 10% of local online ads, or $1.5 billion, right now, by 2016, they are expected to grow to $14.6 billion and make up more than half the market, according to Borrell Associates.

MOBILE

One of the bright spots in the PEJ report is the research on mobile and tablet usage. Readers spend far more time with news apps on the smartphone and tablet, visit more pages at a time, and return more frequently than they do on conventional computers, according to data from Localytics, a client-based mobile analytics firm. And most importantly, there are signs that mobile news consumption is actually increasing total news consumption – one report from comScore indicates mobile devices increase news site traffic by between 7 and 11 percent.

The good news is mobile and tablet usage are expected to continue skyrocketing. And the ad dollars will shift there as well. Mobile ad spending grew 89% in 2011, to $1.45 billion – and is expected to grow to $10.83 billion by 2016.

News organizations know this is an opportunity, and are investing resources in developing mobile and tablet apps and sites. Still, it’s not clear whether news organizations can capture these dollars. Google already earns more than half of mobile ad dollars in the U.S. and Facebook is expected to move aggressively into the mobile ad market after its IPO.

“Our analysis suggests that news is becoming a more important and pervasive part of people’s lives,” PEJ Director Tom Rosenstiel said, referring to the findings about mobile and tablet usage in particular. “But it remains unclear who will benefit economically from this growing appetite for news.”

RELATED: Mobile, tablet devices increase news consumption

DIGITAL VIDEO

Another big opportunity for news organizations is digital video, because video advertising earns much higher rates – and digital video viewing and advertising is expected to skyrocket in the next few years. While video advertising spend is only $2.02 billion now, it is projected to grow to $7.11 billion by 2015 — which would make it the most lucrative type of online ad after search and banner ads, according to eMarketer.

Despite that, video news and advertising still represents a small fraction of the content on most news sites, aside from those of major broadcasters. In a February PEJ study, none of the top stories on major news sites were in a video format — even on the sites of broadcast news organizations. Stand-alone video ads were also rare, making up only 1.3% of ads on the news websites studied.

The good news is we are starting to see increasing signs of life in digital news video. A few months ago Reuters launched a YouTube channel, dubbed Reuters TV, featuring 10 news shows. The Wall Street Journal has been one of the most aggressive newspapers in the video space, and is now producing more than four hours of video a day.  (Check out WSJ’s fantastic video app for the iPhone and iPad)

One of the more interesting experiments to watch will be The Huffington Post Streaming Network, an online news channel AOL plans to launch later this year that will live-stream news video 12 hours a day. (Disclaimer: I used to be the SVP/GM of News & Information at AOL but left last year).

THE FUTURE

As the digital world becomes more mobile, social and targeted, media companies still have plenty of opportunity. They will have the chance to to attract new audiences and dollars. The question is whether news organizations can move nimbly enough to survive, and thrive.

RELATED: How Facebook, Twitter differ for news consumption

For the latest news from SXSW and general insights on digital media, please follow me on Twitter at @cyberjournalist and visit CyberJournalist.net for the latest digital media headlines.

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How To Use Social Media To Promote Your Small Business

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Kym McNicholas, Forbes Staff

Image via CrunchBase

You have a small business and you haven’t bought into the social media craze? Guess what? Silence is no longer an option. People are online talking about your company as you read this, whether you like or not.  If you don’t engage in the conversation, you risk losing your customers. But maybe you don’t have a choice as many small airports do in the State of California and across the United States. Many are owned by cities who don’t give them a dime and yet take money whenever they please. Those city managers force their airport managers to jump through hoops and political red tape to be able to promote their facilities. These airport managers have their hands tied in dealing with counties which just recently decided to launch a website, let alone a social media marketing strategy. So, I was asked by Michael McCarron, Public Information Office for San Francisco International Airport, to speak to the managers of small airports through California about the benefits of having a social media presence, so that they can convince their ‘bosses’ to allow them to open Facebook, Twitter and Google+ accounts, as well as to create blogs.

Here’s part of my presentation. I hope it helps you with your online social media strategy. If You have more ideas, please share them in the comments section at the bottom of the post. The more ideas, the better.

1. ASSESS YOUR ASSETS: The first action you should take before engaging in online marketing or social media marketing and engagement is to look at what are you’re trying to promote. What are your assets? Who are your target customers? It may seem obvious. But, A Bay Area airport had small planes for rent. But business was slow because they were simply targeting pilots trying to rack-up hours. Turns out there was a larger audience they could target through social media, tourists looking for aerial Bay Area tours. Business took-off.

SIGN-UP FOR SOCIAL MEDIA: Facebook, Twitter, Google+, YouTube and LinkedIn. Facebook allows you to create a business page.  Make sure you read the rules for businesses first. You can even ‘create a page’ through your personal account, if your business allows you to do so. That makes it easy for small business owners to manage it. On LinkedIn, every employee becomes your best advocate.



FIND A SOCIAL MEDIA MANAGER: Managing multiple social networks is daunting. So, before you start posting content, requesting friends and adding followers, sign-up for a social media manager such as Ping.fm and HootSuite. It allows you to manage all of your accounts on one site and schedule your messages to deploy so you don’t have to sit over it all day. It also allows you to review the success of the tweets real-time with click-through statistics. And you can gather all the mentions of your brand, industry or search terms on Twitter through it as well. That’s for the free version. I suggest trying that first. As you get more involved in social media, I prefer SproutSocial.com. You have a choice on plans for nine-dollars to $49. There’s a 30-day free trial to make sure it works for you. What I like is that it allows you to take all of those you follow and the followers and create contacts out of them which you can manage in the system and track engagement. It also has one inbox for all of your messages from all the networks. Plus, it allows you to track check-ins at FourSquare and Gowalla.

POST UPDATES: It’s important to have content on your social media pages before you start adding friends and followers. When you try to find friends, they’re going to look at the page to see if they want to follow you. So you need to give them a reason to follow you first. Provide valuable information about the industry. Post pictures of your business or people enjoying your business. On YouTube, post videos of your business, customer experiences, and encourage customers to make their own. You can also ‘favorite’ other YouTube users’ videos and they will end up on your page. If you’re a small airport, posting cool aerobatic videos of the Patriots’ Jet Team is a possibility that would add value to those who ‘subscribe’ to your page. Also, share those videos on your other accounts such as Twitter, Facebook and even LinkedIn.

FIND FRIENDS AND FOLLOWERS: Twitter and Google+ are easiest. Search keywords to find followers. On Twitter,  If you’re a small airport, for example, search ‘pilot. You can also search ‘flying.’ Searching your town and surrounding areas as well to find key influencers, news outlets, bloggers and city officials. Also, search for large players in your market. For airports, try Boeing, Virgin America, United Airlines and Southwest Airlines. If they share your posts, you have the potential to reach thousands.  I suggest adding just a few people at a time.  On Google+, comment on one of their posts immediately. On Twitter, mention them in a post immediately. You can also comment on one of their posts or simply say that you look forward to following their great content.  If it’s a reporter or blogger, give them story ideas and leads that have nothing to do with your business. Get them to trust you. To find fans on Facebook, it’s best to start with real friends and family. You can also pay as little as $100 to have an ad for your Facebook page syndicate across the network for a designated period of time.

7. ENGAGE FRIENDS AND FOLLOWERS:
Cory Colligan who used to be head of marketing for California Bouquet friended me on Facebook. When she asked to be my friend, she typed a personal message, saying how impressed she was with my work and how she’s enjoyed watching my work evolve. I couldn’t remember where I knew her from. Was it a television station, radio station, or was it from school? I wasn’t sure. I was too embarrassed to ask. And she seemed harmless. So, I confirmed her friend request and wrote her a note back thanking her for her feedback and saying that I look forward to connecting. She proceeded over the next few months to follow my videos and stories. She engaged in great debates and conversation with me as well as my friends. I knew just days after I added her that I didn’t know her personally. But I was so impressed with her and the relationship we’d developed over the months, that when I was traveling to her town, Fresno, I suggested we have lunch. When I arrived she had a full basket of goodies from her shop, including the best dark chocolate covered strawberries I’ve ever tasted, waiting for me. Since then, I have been a regular customer and am quick to share her products on my page.

So, your first priority should be building that relationship with people, not pitching your service or product.

Give them story ideas and leads that have nothing to do with your business.

On Facebook:
Share their links on your wall and/or comment on them. Wish them a Happy Birthday. Birthdays are big on Facebook. Always acknowledge them. Maybe even offer them a discount coupon for a birthday treat via Facebook.

On Twitter:
Retweet their stories and comment on them! Reply to each and every message. Keep the conversation going. Get them to trust you. For example, one of my favorite Twitter followers is @heykim. She is an amazing example of how to do it right. She has thousands of followers. But she has even more friends. She friended thousands of people little by little and engaged with them, retweeting their tweets, commenting on their tweets, checking in on topics those folks had tweeted on days before. Now, she’s constantly in conversation with folks like Morgan Fairchild, Alyssa Milano and Kathy Ireland. Alyssa Milano even just shared a linked @heykim posted tonight about how Twitter has transformed over the last five years. Who would’ve thought? She’s not famous. The key is she knows how to engage. And she never misses a #FF (Follow Friday). On Friday’s many people share with their friends, their favorite people to follow, encouraging others to follow them as well.

Google+: It’s a cross between Facebook and Twitter. It’s great because you can create circles of certain people you want to target for different reasons. It makes it easier to post certain promotions to one group vs. another.LinkedIn: The best way to engage with potential customers is by joining industry groups and starting group discussions.

Very important: Do not ask for help/favors from people until you’re friends or at least warm acquaintances with them. And the #1 way to become friends is to offer tons of help/favors without expecting anything in return. In the words of Michael Ellsberg, Forbes Contributor and Author of “Self-Educated Millionaires: The Seven Skills You’ll Never Learn in College, “Networking is a *long term* activity – it CANNOT be done for short-term results. Follow these basic concepts, and you’ll be ahead of 99.99% of the knuckleheads out there who are botching their networking attempts online!” Also, a great book to read is by Brian Solis, Principal at Altimeter Group, “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.”

8. STAY CURRENT: Get alerts sent to your phone when folks engage with you via your social networking sites – at least in the beginning – that way you respond quickly.

Please share your tips and tricks that will help small businesses sign-up and use social media. This certainly just scratches the surface. Please share the most creative marketing campaigns via social media in the comment section below.

PAS Deputy President, Mat Sabu, In the spotlight for wrong reason?

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In the spotlight for wrong reason

INSIGHT: By JOCELINE TAN

Mohamad Sabu’s provocative style is being scrutinised in the hot glare of the spotlight now that he is deputy president of PAS, and he is making news. 

IT was not surprising that Mohamad Sabu’s latest “eruption” happened in Tasik Gelugor, the rural Malay outskirts on the mainland side of Penang.

The PAS deputy president, better known as Mat Sabu, has his sights set on Penang in the next general election and Tasik Gelugor is one of the parliamentary seats he is eyeing.

The plan is one of those poorly kept secrets among Penang Pakatan Rakyat leaders who hope that the fiery orator who shoots from the hip will lend his weight in the defence of Penang and help the Chinese-dominated coalition connect with the Malay ground.

Provocative style: Mat Sabu’s shoot-from-the-hip political style is changing the image of PAS. He is seen here in a wheelchair with his wife Norma Alwi (left) arriving for a dinner-cum-ceramah not long after the Bersih protest.

Mat Sabu and Penang Chief Minister Lim Guan Eng are what some call NBF, that is, New Best Friends. He is the DAP’s idea of what a PAS leader should be. He speaks their lingo, does not always go around dressed like some Middle-Eastern citizen and is clued in on current issues. His political style is not very different from that of DAP leaders; he is a street-fighter whose speeches are as witty as they are about banging and slamming his opponents.

In fact, he has often told friends, “I am a bazaari (an Iranian term for street-fighter).”

Mat Sabu is without a doubt the most controversial leader in PAS today. He has been making headline news since becoming the PAS No. 2 in June and he is trying to make his presence felt in Penang where he was born.

The trouble is that he not only shoots from the hip, he also sometimes shoots himself in the foot.
His remarks about the Bukit Kepong affairs, made in the heat of a ceramah and used as an analogy of how history is often written by the victors, were one such instance.

Historical interpretation is not against the law but the tone of his remarks, coming on the eve of National Day, was tasteless timing and simply politically incorrect. And it is up in YouTube where everyone can hear for themselves what he said.

Batang Kali massacre [In Cold Blood - BBC]

There is no denying that he referred to the pro-Communist attackers in Bukit Kepong as “those fighting for independence” while the police personnel under attack were dismissed as belonging “to the British” and thus part of the colonialists. The fact is that home-grown policemen and soldiers fought alongside the British during the insurgency years and many died for their country.



Mat Sabu is not pro-Communist but his words came across as irreverent of the role of the security forces in the nation’s struggle for independence and against communism.

His Pakatan colleagues have defended him but he has been made mincemeat by Utusan Malaysia, which has devoted pages of coverage on the issue, and including reports of noted historian Prof Emeritus Tan Sri Khoo Kay Khim and DAP chairman Karpal Singh chiding him for his version of Bukit Kepong.

This is barely two months after his spectacular clash with the police during the Bersih protests. His knee, which he injured during the protests, has yet to recover and these days, he sits down when speaking at ceramah. The circumstances surrounding his knee injury is still a matter of dispute and even the injury itself is surrounded by mystery.

Immediately after the Bersih demonstrations, he had appeared at a string of high-profile functions in a wheelchair, claiming that a police Land Rover had rammed into him as he was riding pillion on a motorcycle. He was hailed as an injured hero.

It made the police look really bad, but when the police released a video showing otherwise, Mat Sabu’s attacks ground to a stop and he told reporters pursuing the story that he would respond to them in court.

He has since stopped talking about the incident and is now confronted by queries over his billing of the medical treatment for the injury to the Penang Water Authority of which he is a board member.

“But the most shocking part about the Bukit Kepong issue was that he said he could not really remember what he said. To me, that was more terrible than if he had really said all those things. A leader cannot say something and then a few days later, tell us he cannot remember,” said restaurateur Juhaidi Yean Abdullah.

Juhaidi recalled hearing Mat Sabu and several other PAS politicians speak at a ceramah shortly after the Al Mauna incident, where a cult of Islamic extremists had attacked a military camp, seized ammunition and then proceeded to kill the hostages one by one.

“They claimed it was a sandiwara (shadow play or conspiracy) engineered by the Government to discredit the Islamists. I remember feeling quite sad when the mother of one of those killed asked: ‘If it is a sandiwara, why has my son not come home?’” said Juhaidi.

A more thorough investigation of that tragic episode has been screened on Astro’s Discovery channel and it has helped put the matter to rest.

Drama king

But it does seem that Mat Sabu, like many of his friends who dominate the ceramah circuit, has a tendency to make dramatic claims and statements.

“He once told me that even if he is sick and down with fever, if you give him a microphone, he will recover and does not need to see the doctor. He is the sort of guy – you put a microphone in his hand, put him on a stage and he becomes a different person. But once the curtain comes down, he is back to his normal self,” said blogger Syed Azidi Syed Aziz, also known as Kickdefella.

Mat Sabu has always had a no-holds barred style. At the height of Datuk Seri Anwar Ibrahim’s sacking, Mat Sabu who has had issues with Anwar dating back to their days in Abim was going around, giving ceramah and talking about “Al Juburi”, which is Arab for the A-word.

The Malays call it mulut tak ada insuran (uninsured mouth, meaning that what is said could be libellous).
Not everybody likes his aggressive style, especially his habit of calling people names. He was deemed so controversial at one stage that he was not invited to speak at ceramah during by-elections.

There is no denying that Mat Sabu has a folksy charm and a certain boyishness about him although he is now 57 and rather overweight. He is a crowd-puller and PAS members flock to listen to him because they are guaranteed of entertainment. He is often the last person to speak so that the crowd will stay on till the end.

“His enemies are frightened when he speaks. At the same time, his style attracts the bullets of Umno,” said Harakahdaily editor-in-chief Zulkifli Sulong.

The Umno assemblyman for Ketereh in Kelantan, Datuk Alwi Che Ahmad, has a cynical but witty take on Mat Sabu.

“I will remember him forever. I became a political secretary to a minister because of him,” he said with a laugh.

Mat Sabu had contested against Tan Sri Annuar Musa in Nilam Puri, Kelantan, in the 1990 general election. It was a big fight with lots of ceramah going on. At one ceramah, the Kelantan-born Annuar had said in jest: “Why do you want to vote for Mat Sabu? He is an outsider. I am a local boy, more educated. I studied in two universities. I am taller and more handsome.”

Mat Sabu rebutted in similar vein at his own ceramah: “Anuar Musa is better educated, taller, more handsome but I am more popular, especially among the women.”

He went on to crush Annuar with a majority of 8,000 votes. Annuar was subsequently appointed a senator and minister and that was how Alwi became his political secretary.

Mat Sabu’s political enemies had been quite willing to forget the khalwat episode where he was apprehended with another woman in a Kota Baru hotel in 1995. After all, he had won a discharge and acquittal after two witnesses contradicted each other on the hotel room number.

But now that he is on top, his detractors are digging out the dirt again. A video titled Skandal Sexs Mat Sabu (sex scandal of Mat Sabu) has been making the rounds in the Ampang area. However, the video was apparently about another Pakatan leader.

PAS MP for Parit Buntar Mujahid Yusof accused the mainstream media of picking on Mat Sabu especially after he became the party No. 2.

“He has always been the sort to provoke, and he is bringing the party to a new audience. But why is it that in the last three months, he is always in the media? The media is manipulating it,” said Mujahid.

It is true the media is taking a more intense look at Mat Sabu following his rise in PAS; that is only natural. When one is up there, one cannot go on acting or talking in the same way as when one was down there.

And especially when one is the No. 2 in the party, everything said and done is scrutinised and analysed. Mat Sabu is learning that it is now harder to get away with outlandish statements. He will be held accountable because the public will read the statements as the party’s stand.

Mat Sabu’s latest trouble may also be connected to the way Pakatan politicians have been chipping away at the system and institutions like the judiciary, the police and security forces, and even the civil service. They have questioned the reputation of bodies like the MACC and the Election Commission. These are institutions which they believe have been unfair to them and which are standing in the way of their quest to control Putrajaya.

They are so used to criticising the police that Mat Sabu may not have realised he had stepped beyond the boundary when talking about Bukit Kepong.

The outcry over his remarks is not purely about politics. It is also because there are very few Malay families who do not have a family member or relative in the police or army. As such, criticism of these bodies is bound to hit sensitive nerves all over the place. There is a limit to criticising the men and women who put their lives on the line for our security and well-being.

But Mat Sabu, controversial firebrand and all, was the party’s choice. Members were disenchanted with the passivity of some of their ulama leaders and they saw in Mat Sabu someone who could push their cause on a more political path. He has given them their money’s worth thus far.

He is such a contrast to the studied style of his president Datuk Seri Hadi Awang although some wish that he was a little more like Hadi.

But Mat Sabu will always be Mat Sabu, and the roller-coaster ride he is taking his party on has just begun.